this challenge as a way to re-think the current UI architecture of Salesforce.com with productivity on a mobile being the topmost priority.
Salesforce.com provides terrific functionality to help users be more productive in Sales, Marketing, Customer Service and Collaboration. This standard functionality is supported by Force.com customizations that typically help make the system very effective in meeting an organization's needs.
There are several mobile apps that support Salesforce.com - including basic Salesforce.com Mobille for working with Salesforce.com objects as well as Dashboards for quick and easy Ipad review of your dashboards. The Chatter app mirrors Salesforce.com's standard functionality in a Facebook-like approach. They also have "Touch" coming that should enhance the user experience further.
We'd like to see if there are alternate ideas for to supercharging Salesforce.com productivity with a mobile device and also providing an even more unique and engaging user experience. So, here's the challenge: write a mobile app or HTML front end that makes a Salesforce.com user - sales, services, marketing or whoever - more productive in doing a task or set of tasks with a mobile device. Faster, easier, more fun, whatever spin you want to put on it. We want to see you get creative, not just technical.
We expect the final result of this challenge to get *a ton* of exposure and views. Show us what you've got.