Wednesday, April 24, 2013

In The News: Marketing an API to a non-technical audience

NetworkWorld - Lorinda Brandon

"...The joy of an API is that it is infinitely pliable, like Silly Putty. And, like Silly Putty, people like to play with it. Marketing becomes more about planning competitions and driving innovation than about spinning features. And the more API calls you add, the more fun you can have.

But don’t take my word for it – spend just 15 minutes on Twitter with @SmartsheetAPI and look at all the competitions they are hosting, along with their partner CloudSpokes. It’s obvious both Frei and Sorenson are enthusiastic and excited about their API. My hat is off to them for their courage in marketing it so unabashedly to a non-technical audience..."

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